AI Insights · Timothy · October 2022
Top 5 Film & Television Apps on iOS in South Africa: Q3 2022
In Q3 2022, Disney+, Netflix, Amazon Prime Video, BritBox, and Crunchyroll showcased varied performance metrics in South Africa's iOS market, with notable trends in downloads, revenue, and active users.
Throughout the third quarter of 2022, the top Film & Television apps on iOS in South Africa exhibited diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at the performance of Disney+, Netflix, Amazon Prime Video, BritBox, and Crunchyroll.
Disney+ experienced fluctuations in weekly downloads, peaking at around 11K in late June and then showing a general decline, settling at approximately 6.3K by the end of September. Revenue trends were more varied, starting at about $26K and reaching up to $32K in late September. Active user numbers were relatively stable, starting at 49.6K in late June and peaking at 54.5K in mid-September before closing the quarter at 52.8K.
Netflix maintained a consistent weekly download rate, starting at around 7.8K and ending the quarter at approximately 6.8K. Revenue fluctuated between $20K and $25K, with a slight peak in late July. Active users saw a decline from 272.6K in late June to around 223K in late July, but the numbers recovered to 248.7K by the end of September.
Amazon Prime Video showed modest weekly downloads, starting at 2.7K and ending at approximately 2.3K. Revenue followed a steady trend, peaking at $18.4K in late August. Active users were relatively stable, starting at 20.8K in late June and ending the quarter at around 20.1K.
BritBox showed consistent weekly downloads, hovering around 400. Revenue saw a notable peak of $5.9K in early August before settling around $3.2K by the end of September. Active users remained steady, fluctuating between 1.4K and 1.7K throughout the quarter.
Crunchyroll had low weekly downloads, generally around 300, with a spike to 665 in early September. Revenue trended lower, starting at $3K and ending at approximately $1.5K. Active users showed a slight decline, starting at 5.3K in late June and decreasing to around 5.2K by the end of September.
These insights are based on data from Sensor Tower, and more detailed analytics can be found on their platform.
